Wednesday, February 9, 2011

The Cinelli Story

Remembered maybe more for his cycling career, Cino Cinelli has changed the face of cycling as we know it today. From his days of winning races like the Milan-San Remo in 1943, the Giro di Lombardia in 1938, and the Tour of the Apennines in 1937. His brilliant intuitions led him to start a company in his own name in 1948.

In 1978, Cino handed the company over to a young entrepreneur in the steel tube industry with the bicycle at heart. Antonio Colombo owner of Columbus tubing had a different interpretation, perhaps more visionary. From the beginning up to the present, competition is always in Cinelli’s DNA. Its handlebars are chosen by champions such as Lemon, Fignon, Hinault and Chiappucci, without forgetting Lance Armstorng and Mario Cipollini and also Di Luca, Freire and Simoni.

Being a Cinelli owner myself, I've realized the great attention to detail that is used when frame-building at Cinelli. The welds, geometry, durability and overall creative design are what makes this bicycle company stand out way above the rest. They are definitely the best frames I've ever ridden.

Below are some of Cinelli's best ad's throughout the years, starting with my favorite (top) photo, also known as Cinelli's most famous ad. Enjoy.